Amoeba Data lab

Built for Agile, Growth-focused Marketers

Analyze, Experiment, Simulate. Turn data overload into action. Explore patterns, test ideas, and simulate outcomes—with confidence.

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From Ad Data Chaos to Clarity:
A Story of Campaign Wins

Performance Marketer, David Ho, shares how Amoeba’s Data Lab saved hours, uncovered insights, and boosted campaign conversions.

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Data Exploration made easy

Unlock your inner data scientist with AI-powered insights

Goodbye analysis paralysis. Safely explore, analyze, experiment, and simulate without impacting live data. Get prescriptive insights tailored to your data, goals, and objectives—empowering marketers to make smarter, faster decisions that drive growth.

Benefits

Smarter Marketing,
Made Simple

Uncover insights, test bold ideas, and optimize spend—powered by AI

In-depth Insights in Minutes

Stop wasting hours on manual analysis. Instantly uncover hidden patterns, validate ideas, and make smarter decisions—faster than ever.

Experiment Without Risk

Test bold ideas, refine strategies, and simulate outcomes in a risk-free sandbox. Confidently make every move backed by data-driven insights.

Better Budgeting, Bigger Impact

Maximize ROI, allocate spending to what works. Identify high-performing campaigns, channels, audiences, and strategies with real-time guidance and accuracy.

Why Now?

Marketers today are drowning in data but starving for clarity. At Amoeba, we built the Data Lab to give you the superpower of a data scientist—available 24/7—to surface hidden patterns, test your boldest ideas, and simulate outcomes before they happen. It’s not just a tool; it’s your trusted companion for turning complexity into growth.
Bill image

Bill Rodriguez

Sr. Director, Growth & Operations, Amoeba

Turn your data into your competitive edge

Test, learn, and adapt faster with
AI-driven insights—perfect for marketers who never stop optimizing.

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USE CASES

Analyze, Experiment, Simulate.

Powerful

Data Exploration

Gain a deeper understanding of your datasets with intuitive, neurosymbolic AI that surface hidden patterns and correlations. Uncover insights that spreadsheets miss, and ask natural-language questions to get precise, actionable answers in seconds.

Easy

Experiment Design

Easily design, refine, and test marketing experiments without requiring a data science background. Validate strategies and creative ideas in a controlled, risk-free environment to see what works before committing resources.

Intelligent

Scenario Simulation

Run "what-if" simulations to evaluate potential outcomes and optimize decision-making. Whether adjusting campaign budgets, targeting parameters, or funnel strategies, explore the impact of changes before implementing them in live systems.

Technology Comparison

Three Ways to Approach Data Exploration – And Why Amoeba Wins Every Time

Without AI
LLM Based
Systems(ChatGPT, Claude)
Neurosymbolic
System
Data Analysis
Time-intensive manual analysis using spreadsheets, and traditional BI tools
Uses Q&A prompts to identify basic patterns but lacks explanation of cause
Integrates symbolic reasoning to reveal deeper insights, including cause-effect relationships
Experiment Design
Relies on domain knowledge, intuition and trial-and-error
Generates hypothesis and test configurations based on detected patterns
Combines logic, data, and causality to design smarter, more effective experiments
Scenario Simulation
Manually compare historical data to predict outcomes. Limited by time, tools, and lack of complexity
Uses past data to simulate outcomes but lacks causal insights and interpretable logic
Runs dynamic, logic-driven simulations that model realistic scenarios and suggests actionable plans

It’s Not Magic. It’s Amoeba’s Data Lab.

Stop guessing, start exploring. Unlock the insights, strategies, and confidence to drive smarter marketing decisions

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Explore. Experiment. Simulate. Your Data Lab is waiting.